ChefPro
Designing a complex dashboard for chefs to improve their skills within 3 days.
Understanding The Challenge
The Goal
Helping chefs at different skill levels discover, learn, and track professional cooking skills through a clear, guided dashboard experience.
Target Users
Beginner chefs who want to improve but don’t know where to start.
More experienced chefs who want to learn advanced techniques and deepen their skills.
User Personas
Larry Levy
Culinary Student
London
22 years old
Male
Goals
To start learning cooking professionally.
Learn basic techniques step by step.
Get guidance from experienced chefs.
Build confidence in the kitchen.
Frustrations
Doesn’t know which skills are most important.
Feels overwhelmed by too many random recipes .
Lacks structured learning resources.
No clear way to track improvement.
Pain Points
Feels lost when trying to improve without direction.
Jumps between content without real progress.
Has no feedback on skill level.
Learning feels inconsistent and unstructured.
Needs
A clear learning path with recommended steps.
Simple, structured lessons from professional chefs.
Visual progress tracking to stay motivated.
A system that guides from beginner to intermediate.
Sofia Martinez
Sous Chef
Barcelona
29 years old
Female
Goals
Learn advanced techniques from top chefs.
Stay updated with modern culinary trends.
Refine specific skills like plating and sauces.
Grow professionally and reach higher positions.
Frustrations
Limited access to high-level professional knowledge.
Generic content that doesn’t match her level.
No personalized recommendations for skill growth.
Hard to find inspiration from top-tier chefs.
Pain Points
Feels stuck at her current skill level.
Wastes time searching for relevant advanced content.
Lacks a focused way to improve weak areas.
No clear measurement of professional growth.
Needs
Access to expert-level chefs and techniques.
Personalized recommendations based on her skills.
Advanced learning content and real-world insights.
Analytics that highlight strengths and weaknesses.
The Solution
01 Guided learning dashboard
A platform that helps chefs discover mentors, techniques, and recipes in one place, with personalized guidance for both beginners and advanced users.
02 Smart skill development & progress tracking
An interactive system that combines learning and analytics, allowing users to start lessons, track progress, and improve consistently.
Features
Problem/Opportunity
Proposed Feature/Fix
Priority
Homepage
Beginner chefs don’t know where to start learning
Personalized recommended chefs based on user skill and goals
Critical
Yes
Chefs feel lost without structured learning
Guided learning flow through chef to techniques to lessons
Critical
Yes
Hard to access high-level professional knowledge
Access to Michelin-level chefs and expert content
Critical
Yes
No clear way to track improvement
Career goal progress tracking in circular progress
Critical
Yes
Chefs lack feedback on their skill level
Skill development analytics like skill bars and radar
Critical
Yes
Learning feels inconsistent and unstructured
Continue Learning section with saved progress
Critical
Yes
Difficult to explore relevant content efficiently
Chef cards with tabs including Techniques / Recipes / Events)
Critical
No
Advanced users struggle to find relevant content
Personalized content based on user level and activity
Important
Yes
Users need practical, real-world learning
Technique-based lessons from real chefs
Important
No
No central place for saved content
My Collection including saved recipes, techniques, chefs
Important
No
Chefs forget or lose track of content they saw
Recently Viewed section
Important
No
Lack of motivation to continue learning
Progress indicators and skill improvement feedback
Important
Yes
Chefs can have deeper engagement with chefs
Events and masterclasses with top chefs
Nice to Have
No
Chefs can have more control over their learning journey
Filtering/search for chefs, techniques, and recipes
Nice to Have
Yes
Information Architecture
User Flow
I chose this scenario to highlight a key moment where a chef enters the platform with a desire to improve but lacks clear direction.
Design Evolution
Low-Fidelity Wireframes
Design System
Red = passion, appetite, action | Cream = calm, clean, culinary base | Green = progress, growth, success
High-Fidelity Wireframes
ChefPro
Designing a complex dashboard for chefs to improve their skills within 3 days.
Understanding The Challenge
The Goal
Helping chefs at different skill levels discover, learn, and track professional cooking skills through a clear, guided dashboard experience.
Target Users
Beginner chefs who want to improve but don’t know where to start.
More experienced chefs who want to learn
advanced techniques and deepen their skills.
User Personas
Larry Levy
Culinary Student
London
22 years old
Male
Goals
To start learning cooking professionally.
Learn basic techniques step by step.
Get guidance from experienced chefs.
Build confidence in the kitchen.
Frustrations
Doesn’t know which skills are most important.
Feels overwhelmed by too many random recipes .
Lacks structured learning resources.
No clear way to track improvement.
Pain Points
Feels lost when trying to improve without direction.
Jumps between content without real progress.
Has no feedback on skill level.
Learning feels inconsistent and unstructured.
Needs
A clear learning path with recommended steps.
Simple, structured lessons from professional chefs.
Visual progress tracking to stay motivated.
A system that guides from beginner to intermediate.
Sofia Martinez
Sous Chef
Barcelona
29 years old
Female
Goals
Learn advanced techniques from top chefs.
Stay updated with modern culinary trends.
Refine specific skills like plating and sauces.
Grow professionally and reach higher positions.
Frustrations
Limited access to high-level professional knowledge.
Generic content that doesn’t match her level.
No personalized recommendations for skill growth.
Hard to find inspiration from top-tier chefs.
Pain Points
Feels stuck at her current skill level.
Wastes time searching for relevant advanced content.
Lacks a focused way to improve weak areas.
No clear measurement of professional growth.
Needs
Access to expert-level chefs and techniques.
Personalized recommendations based on her skills.
Advanced learning content and real-world insights.
Analytics that highlight strengths and weaknesses.
The Solution
01 Guided learning dashboard
A platform that helps chefs discover mentors, techniques, and recipes in one place, with personalized guidance for both beginners and advanced users.
02 Smart skill development & progress
tracking
An interactive system that combines learning and analytics, allowing users to start lessons, track progress, and improve consistently.
Features
Information Architecture
User Flow
I chose this scenario to highlight a key moment where a chef enters the platform with a desire to improve but lacks clear direction.
Design Evolution
Low-Fidelity Wireframes
Design System
Red = passion, appetite, action | Cream = calm, clean, culinary base | Green = progress, growth, success
High-Fidelity Wireframes
ChefPro
Designing a complex dashboard for chefs to improve their skills within 3 days.
Understanding the Challenge
The Goal
Helping chefs at different skill levels discover, learn, and track professional cooking skills through a clear, guided dashboard experience.
Target Users
Beginner chefs who want to improve but don’t know where to start.
More experienced chefs who want to learn advanced techniques and deepen their skills
User Personas
Larry Levy
Culinary Student
London
22 years old
Male
Goals
To start learning cooking professionally.
Learn basic techniques step by step.
Get guidance from experienced chefs.
Build confidence in the kitchen.
Frustrations
Doesn’t know which skills are most important.
Feels overwhelmed by too many random recipes .
Lacks structured learning resources.
No clear way to track improvement.
Pain Points
Feels lost when trying to improve without direction.
Jumps between content without real progress.
Has no feedback on skill level.
Learning feels inconsistent and unstructured.
Needs
A clear learning path with recommended steps.
Simple, structured lessons from professional chefs.
Visual progress tracking to stay motivated.
A system that guides from beginner to intermediate.
Sofia Martinez
Sous Chef
Barcelona
29 years old
Female
Goals
Learn advanced techniques from top chefs.
Stay updated with modern culinary trends.
Refine specific skills like plating and sauces.
Grow professionally and reach higher positions.
Frustrations
Limited access to high-level professional knowledge.
Generic content that doesn’t match her level.
No personalized recommendations for skill growth.
Hard to find inspiration from top-tier chefs.
Pain Points
Feels stuck at her current skill level.
Wastes time searching for relevant advanced content.
Lacks a focused way to improve weak areas.
No clear measurement of professional growth.
Needs
Access to expert-level chefs and techniques.
Personalized recommendations based on her skills.
Advanced learning content and real-world insights.
Analytics that highlight strengths and weaknesses.
The Solution
01 Guided learning dashboard
A platform that helps chefs discover mentors, techniques, and recipes in one place, with personalized guidance for both beginners and advanced users.
02 Smart skill development & progress
tracking
An interactive system that combines learning and analytics, allowing users to start lessons, track progress, and improve consistently.
Features
Information Architecture
User Flow
I chose this scenario to highlight a key moment where a chef enters the platform with a desire to improve but lacks clear direction.
Design Evolution
Low-Fidelity Wireframes
Design System
Red = passion, appetite, action
Cream = calm, clean, culinary base
Green = progress, growth, success
