MOOD MATCH
Matched people with the perfect place to go out based on their vibe.
Tools Used
View Prototype
JUMP TO
Introduction
Mood Match is a mobile app that recommends where to go out based on a person’s mood, available time and location, whether they are heading out alone or with friends. This case study follows the project from competitor and user research through personas, information architecture, flows and business model, to the design system and the final screens.
Understanding the Challenge
Going out should feel spontaneous, but planning it rarely does. I started by defining the goal, the problem and the people it affects, then looked at what the apps they already use get wrong.
Context
The Goal
Mood Match was created to make going out simple and inspiring. The app’s goal is to instantly connect people with experiences that match their mood and vibe whether solo or with friends.
The Problem
People often find it hard to plan where to go out. Existing apps give outdated or scattered information and don’t match the user’s mood or group needs. This causes wasted time, confusion and missed chances for fun experiences.
Target Users
Men and women aged 20-30, living in urban areas and going out frequently.
City visitors who want local experiences even without knowing the city.
Easy
Advantages:
Widely used Israeli app with strong brand awareness.
Makes it simple to search for nearby businesses and venues.
Includes ratings and reviews that help with decision-making.
Disadvantages:
Information is often outdated like opening hours.
Feels more like a directory than an interactive planning tool.
Users must already know what they’re looking for, discovery is limited.
Zappa
Advantages:
Well-known brand in Israel’s live entertainment scene.
Reliable source for concerts, cultural events and ticket booking.
Provides accurate schedules and purchase integration.
Disadvantages:
Narrow selection only on shows and concerts.
Not built for daily or casual social meetings.
The user journey ends with ticket purchase, it doesn’t cover the full experience of planning a night out.
Tiuli
Advantages:
Big database of nature sites, trails and outdoor activities.
Well-suited for families and outdoor enthusiasts.
Provides seasonal events and detailed activity guides.
Disadvantages:
Focus is mainly on tourism and outdoor trips, not everyday city life.
Doesn’t provide fast, simple tools for casual outings.
Feels more like an informational portal than a lifestyle companion.
Carmel
Advantages:
Offers a broad selection of workshops, couple activities, and attractions.
Organized in clear categories, useful for browsing options.
Good for planned experiences like gifts or events.
Disadvantages:
Functions more as a catalog than a dynamic app.
Lacks spontaneity and real-time decision support.
The experience is transactional, not community or lifestyle driven.
Research & Insights
A quantitative survey of 40 people and a round of in depth interviews turned assumptions into evidence, and the patterns that came back became the two personas the rest of the project was designed around.
User Survey
First Research Method: Quantitative survey.
Sample Size: 40 participants.
The majority of participants go out at least once a week. The
target audience has high engagement with leisure activities.
78%
65% reported difficulty planning quickly and easily to decide
where to go.
20
16
12
8
4
0
Strongly agree
agree
Both
Disagree
Strongly disagree
Just over half of users typically use apps or websites to plan outings.
51%
Most users feel existing apps do not help them find places that match their mood or desired atmosphere.
65%
Among those who do use apps, 40% said the information
is outdated or incomplete.
40%
The majority of participants agreed they would use an app
that gives personalized recommendations
70%
Interviews
Second Research Method: Qualitative in depth semi structured interviews using voice to text AI transcription.
Sample Size: 6
User Personas
The Solution
1
Going Out Made Effortless
A mobile app that helps people find where to go out fast, simple and stress free. By analyzing users’ preferences, time, and location, it recommends nearby experiences.
2
Personalized Experiences, Instantly
Using an AI-based mood system, the app personalizes suggestions to both individuals and groups. It brings one smooth flow so users can stop scrolling between apps.
Structure & Flow
A mood based recommendation flow that replaces scrolling between apps. This chapter covers what the product does, how its content is structured, how people move through it and how it earns.
Information Architecture
User Flow
I chose these scenarios from the two personas to highlight key moments where the app creates value: helping Dani quickly find a place that matches his mood and budget, and helping Michal coordinate group plans smoothly so everyone can choose a place that fits their shared vibe without long discussions or wasted time.
Business Models
Affiliate marketing
The app earns a small commission whenever users book tickets, order rides or make purchase through integrated links like taxis or event platforms directly from the recommendation screen.
B2B
Entertainment venues pay for promotion inside the app through personalized coupons offered in the rewards system. Users receive these rewards after leaving a review, which helps improve the algorithm.
Advertising Revenue
Non intrusive ads appear only on the home screen, never during active user flows. This provides steady income without harming the user experience or cluttering the interface.
Design Evolution
From the first wireframes through the design system to the finished screens, this chapter follows how the interface took shape, and closes with the landing page that presents it.
Design Evolution
Design System
First User flow
Second User flow
Rewards & System
Landing page
Wire-frame
Final page
MOOD MATCH
Matched people with the perfect place to go out based on their vibe.
View Prototype
Tools Used
Understanding the Challenge
Going out should feel spontaneous, but planning it rarely does. I started by defining the goal, the problem and the people it affects, then looked at what the apps they already use get wrong.
Context
The Goal
Mood Match was created to make going out simple and inspiring. The app’s goal is to instantly connect people with experiences that match their mood and vibe whether solo or with friends.
Target Users
Men and women aged 20-30, living in urban areas and going out frequently.
City visitors who want local experiences even without knowing the city.
The Problem
People often find it hard to plan where to go out. Existing apps give outdated or scattered information and don’t match the user’s mood or group needs. This causes wasted time, confusion and missed chances for
fun experiences.
Easy
Advantages:
Widely used Israeli app with strong brand awareness.
Makes it simple to search for nearby businesses and venues.
Includes ratings and reviews that help with decision-making.
Disadvantages:
Information is often outdated like opening hours.
Feels more like a directory than an interactive planning tool.
Users must already know what they’re looking for, discovery is limited.
Zappa
Advantages:
Well-known brand in Israel’s live entertainment scene.
Reliable source for concerts, cultural events and ticket booking.
Provides accurate schedules and purchase integration.
Disadvantages:
Narrow selection only on shows and concerts.
Not built for daily or casual social meetings.
The user journey ends with ticket purchase, it doesn’t cover the full experience of planning a night out.
Tiuli
Advantages:
Big database of nature sites, trails and outdoor activities.
Well-suited for families and outdoor enthusiasts.
Provides seasonal events and detailed activity guides.
Disadvantages:
Focus is mainly on tourism and outdoor trips, not everyday city life.
Doesn’t provide fast, simple tools for casual outings.
Feels more like an informational portal than a lifestyle companion.
Carmel
Advantages:
Offers a broad selection of workshops, couple activities, and attractions.
Organized in clear categories, useful for browsing options.
Good for planned experiences like gifts or events.
Disadvantages:
Functions more as a catalog than a dynamic app.
Lacks spontaneity and real-time decision support.
The experience is transactional, not community or lifestyle driven.
User Survey
First Research Method: Quantitative survey.
Sample Size: 40 participants.
The majority of participants go out at least once a week. The target audience has high engagement with leisure activities.
78%
65% reported difficulty planning quickly and easily to decide where to go.
20
16
12
8
4
0
Strongly agree
agree
Both
Disagree
Strongly disagree
Just over half of users typically use apps or websites to plan outings.
51%
Most users feel existing apps do not help them find places that match their mood or desired atmosphere.
65%
Among those who do use apps, 40% said the information is outdated or incomplete.
40%
The majority of participants agreed they would use an app that gives personalized recommendations
70%
Interviews
Second Research Method: Qualitative in depth semi structured interviews using voice to text AI transcription.
Sample Size: 6
The Solution
1
Going Out Made Effortless
A mobile app that helps people find where to go out fast, simple and stress free. By analyzing users’ preferences, time,and location, it recommends nearby experiences.
2
Personalized Experiences, Instantly
Using an AI-based mood system, the app personalizes suggestions to both individuals and groups. It brings one smooth flow so users can stop scrolling between apps.
User Personas
Dani Levi
University Student
Tel Aviv, campus
23 years old
Male
Goals
Find places that match his energy and mood quickly.
Save time by skipping endless searches online.
Discover affordable, student friendly hangouts nearby.
Frustrations
Spends too much time deciding where to go.
Often reaches places that are full or not open.
Ends up staying home when plans fall apart.
Pain Points
Wasted time searching across multiple apps.
No clear fit between vibe and place choice.
Dependent on friends to organize outings.
Needs
A simple app that suggests places based on mood and budget.
Real-time info on availability and opening hours.
Option to plan or join group going out easily.
Michal Cohen
Marketing in Tech
Tel Aviv, apartment
29 years old
Female
Goals
Organize group outings that fit everyone’s vibe.
Enjoy calm, quality experiences after busy workdays.
Discover authentic, local spots to share with friends.
Frustrations
Hard to agree with friends on one place.
Too many options and reviews to compare.
Feels that many places online look better than they are.
Pain Points
Time wasted coordinating with different people.
Information overload and unreliable reviews.
Difficulty matching the outing style to group mood.
Needs
Smart planning tools to match shared preferences.
Trusted suggestions based on atmosphere and crowd.
Smooth, one place experience for searching and booking.
Research & Insights
A quantitative survey of 40 people and a round of in depth interviews turned assumptions into evidence, and the patterns that came back became the two personas the rest of the project was designed around.
Information Architecture
User Flow
I chose these scenarios from the two personas to highlight key moments where the app creates value: helping Dani quickly find a place that matches his mood and budget, and helping Michal coordinate group plans smoothly so everyone can choose a place that fits their shared vibe without long discussions or wasted time.
Business Models
Affiliate marketing
The app earns a small commission whenever users book tickets, order rides or make purchases through integrated links like Taxis or event platforms directly from the recommendation screen.
B2B
Entertainment venues pay for promotion inside the app through personalized coupons offered in the rewards system. Users receive these rewards after leaving a review, which helps improve the algorithm.
Advertising Revenue
Non intrusive ads appear only on the home screen, never during active user flows. This provides steady income without harming the user experience or cluttering the interface.
Structure & Flow
A mood based recommendation flow that replaces scrolling between apps. This chapter covers what the product does, how its content is structured, how people move through it and how it earns.
Design Evolution
First User flow
Design System
Second User flow
Rewards & System
Landing page
Wire-frame
Final page
Design Evolution
From the first wireframes through the design system to the finished screens, this chapter follows how the interface took shape, and closes with the landing page that presents it.
Introduction
Mood Match is a mobile app that recommends where to go out based on a person’s mood, available time and location, whether they are heading out alone or with friends. This case study follows the project from competitor and user research through personas, information architecture, flows and business model, to the design system and the final screens.
MOOD MATCH
Matched people with the perfect place to go out based on their vibe.
Tools Used
Context
Context
The Goal
Mood Match was created to make going out simple and inspiring. The app’s goal is to instantly connect people with experiences that match their mood and vibe whether solo or with friends.
The Problem
People often find it hard to plan where to go out. Existing apps give outdated or scattered information and don’t match the user’s mood or group needs. This causes wasted time, confusion and missed chances for fun experiences.
Target Users
Men and women aged 20-30, living in urban areas and going out frequently.
City visitors who want local experiences even without knowing the city.
Easy
Advantages:
Widely used Israeli app with strong brand awareness.
Makes it simple to search for nearby businesses and venues.
Includes ratings and reviews that help with decision-making.
Disadvantages:
Information is often outdated like opening hours.
Feels more like a directory than an interactive planning tool.
Users must already know what they’re looking for, discovery is limited.
Zappa
Advantages:
Well-known brand in Israel’s live entertainment scene.
Reliable source for concerts, cultural events and ticket booking.
Provides accurate schedules and purchase integration.
Disadvantages:
Narrow selection only on shows and concerts.
Not built for daily or casual social meetings.
The user journey ends with ticket purchase, it doesn’t cover the full experience of planning a night out.
Tiuli
Advantages:
Big database of nature sites, trails and outdoor activities.
Well-suited for families and outdoor enthusiasts.
Provides seasonal events and detailed activity guides.
Disadvantages:
Focus is mainly on tourism and outdoor trips, not everyday city life.
Doesn’t provide fast, simple tools for casual outings.
Feels more like an informational portal than a lifestyle companion.
Carmel
Advantages:
Offers a broad selection of workshops, couple activities, and attractions.
Organized in clear categories, useful for browsing options.
Good for planned experiences like gifts or events.
Disadvantages:
Functions more as a catalog than a dynamic app.
Lacks spontaneity and real-time decision support.
The experience is transactional, not community or lifestyle driven.
Understanding the Challenge
Going out should feel spontaneous, but planning it rarely does. I started by defining the goal, the problem and the people it affects, then looked at what the apps they already use get wrong.
User Survey
User Survey
First Research Method: Quantitative survey.
Sample Size: 40 participants.
The majority of participants go out at least once a week. The target audience has high engagement with leisure activities.
78%
65% reported difficulty planning quickly and easily to decide where to go.
20
16
12
8
4
0
Strongly agree
agree
Both
Disagree
Strongly disagree
Just over half of users typically use apps or websites to plan outings.
51%
Most users feel existing apps do not help them find places that match their mood or desired atmosphere.
65%
Among those who do use apps, 40% said the information is outdated or incomplete.
40%
The majority of participants agreed they would use an app that gives personalized recommendations
70%
Interviews
Interviews
Second Research Method: Qualitative in depth semi structured interviews using voice to text AI transcription.
Sample Size: 6
User Personas
User Personas
Dani Levi
University Student
Tel Aviv, campus
23 years old
Male
Goals
Find places that match his energy and mood quickly.
Save time by skipping endless searches online.
Discover affordable, student friendly hangouts nearby.
Frustrations
Spends too much time deciding where to go.
Often reaches places that are full or not open.
Ends up staying home when plans fall apart.
Pain Points
Wasted time searching across multiple apps.
No clear fit between vibe and place choice.
Dependent on friends to organize outings.
Needs
A simple app that suggests places based on mood and budget.
Real-time info on availability and opening hours.
Option to plan or join group going out easily.
Michal Cohen
Marketing in Tech
Tel Aviv, apartment
29 years old
Female
Goals
Organize group outings that fit everyone’s vibe.
Enjoy calm, quality experiences after busy workdays.
Discover authentic, local spots to share with friends.
Frustrations
Hard to agree with friends on one place.
Too many options and reviews to compare.
Feels that many places online look better than they are.
Pain Points
Time wasted coordinating with different people.
Information overload and unreliable reviews.
Difficulty matching the outing style to group mood.
Needs
Smart planning tools to match shared preferences.
Trusted suggestions based on atmosphere and crowd.
Smooth, one place experience for searching and booking.
The Solution
The Solution
1
1
Going Out Made Effortless
A mobile app that helps people find where to go out fast, simple and stress free. By analyzing users’ preferences, time, and location, it recommends nearby experiences.
2
2
Personalized Experiences, Instantly
Using an AI-based mood system, the app personalizes suggestions to both individuals and groups. It brings one smooth flow so users can stop scrolling between apps.
Research & Insights
A quantitative survey of 40 people and a round of in depth interviews turned assumptions into evidence, and the patterns that came back became the two personas the rest of the project was designed around.
Information Architecture
Information Architecture
User Flow
User Flow
I chose these scenarios from the two personas to highlight key moments where the app creates value: helping Dani quickly find a place that matches his mood and budget, and helping Michal coordinate group plans smoothly so everyone can choose a place that fits their shared vibe without long discussions or wasted time.
Business Models
Business Models
Affiliate marketing
The app earns a small commission whenever users book tickets, order rides or make purchases through integrated links like Taxis or event platforms directly from the recommendation screen.
B2B
Entertainment venues pay for promotion inside the app through personalized coupons offered in the rewards system. Users receive these rewards after leaving a review, which helps improve the algorithm.
Advertising Revenue
Non intrusive ads appear only on the home screen, never during active user flows. This provides steady income without harming the user experience or cluttering the interface
Structure & Flow
A mood based recommendation flow that replaces scrolling between apps. This chapter covers what the product does, how its content is structured, how people move through it and how it earns.
Design Evolution
Design Evolution
First User flow
Second User flow
Rewards & System
Design System
Landing page
Landing page
Introduction
Introduction
Mood Match is a mobile app that recommends where to go out based on a person’s mood, available time and location, whether they are heading out alone or with friends. This case study follows the project from competitor and user research through personas, information architecture, flows and business model, to the design system and the final screens.