Artur’s Portfolio
Pulse Fit
Improved frustrating user experience by unlocking the gym app’s full potential.
JUMP TO SECTION
Understanding the Challenge
The Problem
The User experience and overall usability of gym apps is poor throughout the entire journey and includes many issues.
Target Users
Men and women aged 20-30, actively going to the gym thorough the week for a at least couple of months.
Interviews
Research Method: Qualitative semi structured interviews
Sample Size: 6 participants.
"The entry bar-code never works for me."
"Something is missing that would make me want to use the app beyond just entering the gym."
"Difficulty navigating the interface kills the desire to use it."
"There are no external notifications from the app I have to log in manually to check for updates."
"I don’t know how to perform all the exercises, and there's not always a trainer nearby."
"The opening hours aren't updated it's frustrating."
User Personas
Lior Danino
Trainer at Profit Gym
Ashdod
28 years old
Male
Goals
Fast and smooth access to the gym.
A structured and motivating personal training plan.
A more intuitive app interface that saves time.
Real-time updates about class schedules and gym hours.
Frustrations
QR-code entry often fails, causing delays at the door.
App doesn’t push important alerts he misses updates.
No way to view or manage his training plan digitally.
No in-app support or messaging from the gym.
Pain Points
Wastes time at gym entrance due to unreliable check in.
Feels disconnected from the training process when the app offers no real guidance.
Carries printed pages, which is outdated and inconvenient.
No digital confirmation about class availability or trainer changes.
Needs
Push notifications, schedule changes, class alerts.
View/edit workout plans directly in the app.
Option to chat or leave notes for trainers.
Video demos and explanations for each exercise.
Shani Cohen
Trainer at Icon Gym
Kfar saba
24 years old
Female
Goals
Easily track her schedules thorough the weekend.
Get motivated to train consistently.
Use an app that feels friendly and visually engaging.
Track progress and feel a sense of accomplishment.
Frustrations
No clear holiday or weekend schedule updates.
QR-code issues at entry cause her stress.
The interface feels outdated and uninspiring.
No tools in the app to support her training goals or provide reminders.
Pain Points
Feels lost or frustrated when the app fails to notify her of class changes.
Has to manually search for updates or contact the gym herself.
No sense of progress tracking, so she feels disconnected from her fitness journey.
The app feels like a “necessary tool,” not a helpful companion.
Needs
An app that motivates with visual feedback and milestone tracking.
Clear and timely updates about schedule changes.
A more modern, user-friendly design that makes her want to engage.
Empathy Map
SAYS
“It’s frustrating when features aren’t working or not helpful.”
“I like some parts of the app… but not others.”
“Nothing special… just basic.”
“The design is lacking… I don’t see any reason to use it beyond entry.”
“I wish they’d notify me about changes in advance.”
“It slows me down and affects my training.”
THINKS
"All I really want is to get on with my workout but i dont remember how to do this exercise."
"If something's not working, I just wish they'd fix it doesn’t matter if it’s the app or the staff."
"Why can’t they just let me know ahead of time when something changes?"
"Honestly, I don’t care much about the app unless it gets in my way."
"If it’s going to be this annoying, I’d rather
not use it at all."
DOES
Brought printed workout plans instead of using the app.
Faced delays entering due to unresponsive QR code or poor syncing.
Searched manually for gym hours or updates.
Contacted the front desk instead of relying on the app when issues occurred.
googled how to do a specific exercise.
FEELS
Satisfied when the app is smooth and efficient.
Frustrated by unexpected issues like bar-code errors or missing features.
Disappointed by the design or lack of personalization.
Indifferent when the app is just ‘okay’ doesn’t engage emotionally unless there’s a problem.
Could feel more motivated or confident if the app reflected their personal progress or preferences.
The Solution
01 All-in-one workout assistant
A single app that brings together everything users need for a smooth gym experience from entry and trainer chat to workout schedules and personal progress tracking. Designed to save time and boost confidence.
02 Smarter support when it matters
Active push notifications, a searchable exercise library and alternative entry options to enter ensure users stay informed and in control even when the unexpected happens.
Features
App Map
User Flow
I chose this scenario from the first persona to showcase a key moment where the app provides meaningful support during a typical gym visit.
Wireframes
Low-Fidelity Wireframes
Color Palette
#
E
C
1
9
1
9
#
5
2
B
4
F
B
#
E
3
E
9
E
C
#
F
2
5
E
5
E
High-Fidelity Wireframes
Feedback
“Is all of this accessible from the home screen, or do I need to navigate through the menu?”
“This looks good it actually makes me want to work out.”
“The ability to add exercises to a workout plan is excellent. If it also includes the option to build a custom plan, it would be ideal for more advanced training routines.”
“The instructions here look better than the poorly written ones you usually find on the machines.”
“To be honest, it looks great though I doubt a gyms would actually implement something like this.”
Artur’s Portfolio
Pulse Fit
Improved frustrating user experience by unlocking the gym app’s full potential.
JUMP TO SECTION
Understanding the Challenge
The Problem
The User experience and overall usability of gym apps is poor throughout the entire journey and includes many issues.
Target Users
Men and women aged 20-30, actively going to the gym thorough the week for a at least couple of months.
Interviews
Research Method: Qualitative semi structured interviews.
Sample Size: 6 participants.
"The entry bar-code never works for me."
"Something is missing that would make me want to use the app beyond just entering the gym."
"Difficulty navigating the interface kills the desire to use it."
"There are no external notifications from the app I have to log in manually to check for updates."
"I don’t know how to perform all the exercises, and there's not always a trainer nearby."
"The opening hours aren't updated it's frustrating."
User Personas
Lior Danino
Trainer at Profit Gym
Ashdod
28 years old
Male
Goals
Fast and smooth access to the gym.
A structured and motivating personal training plan.
A more intuitive app interface that saves time.
Real-time updates about class schedules and gym hours.
Frustrations
QR-code entry often fails, causing delays at the door.
App doesn’t push important alerts he misses updates.
No way to view or manage his training plan digitally.
No in-app support or messaging from the gym.
Pain Points
Wastes time at gym entrance due to unreliable check in.
Feels disconnected from the training process when the app offers no real guidance.
Carries printed pages, which is outdated and inconvenient.
No digital confirmation about class availability or trainer changes.
Needs
Push notifications, schedule changes, class alerts.
View/edit workout plans directly in the app.
Option to chat or leave notes for trainers.
Video demos and explanations for each exercise.
Shani Cohen
Trainer at Icon Gym
Kfar saba
24 years old
Female
Goals
Easily track her schedules thorough the weekend.
Get motivated to train consistently.
Use an app that feels friendly and visually engaging.
Track progress and feel a sense of accomplishment.
Frustrations
No clear holiday or weekend schedule updates.
QR-code issues at entry cause her stress.
The interface feels outdated and uninspiring.
No tools in the app to support her training goals or provide reminders.
Pain Points
Feels lost or frustrated when the app fails to notify her of class changes.
Has to manually search for updates or contact the gym herself.
No sense of progress tracking, so she feels disconnected from her fitness journey.
The app feels like a “necessary tool,” not a helpful companion.
Needs
An app that motivates with visual feedback and milestone tracking.
Clear and timely updates about schedule changes.
A more modern, user-friendly design that makes her want to engage.
Empathy map
SAYS
“It’s frustrating when features aren’t working or not helpful.”
“I like some parts of the app… but not others.”
“Nothing special… just basic.”
“The design is lacking… I don’t see any reason to use it beyond entry.”
“I wish they’d notify me about changes in advance.”
“It slows me down and affects my training.”
THINKS
"All I really want is to get on with my workout but i dont remember how to do this exercise."
"If something's not working, I just wish they'd fix it doesn’t matter if it’s the app or the staff."
"Why can’t they just let me know ahead of time when something changes?"
"Honestly, I don’t care much about the app unless it gets in my way."
"If it’s going to be this annoying, I’d rather
not use it at all."
DOES
Brought printed workout plans instead of using the app.
Faced delays entering due to unresponsive QR code or poor syncing.
Searched manually for gym hours or updates.
Contacted the front desk instead of relying on the app when issues occurred.
googled how to do a specific exercise.
FEELS
Satisfied when the app is smooth and efficient.
Frustrated by unexpected issues like bar-code errors or missing features.
Disappointed by the design or lack of personalization.
Indifferent when the app is just ‘okay’ doesn’t engage emotionally unless there’s a problem.
Could feel more motivated or confident if the app reflected their personal progress or preferences.
The Solution
01 All-in-one workout assistant
A single app that brings together everything users need for a smooth gym experience from entry and trainer chat to workout schedules and personal progress tracking. Designed to save time and boost confidence.
02 Smarter support when it matters
Active push notifications, a searchable exercise library and alternative entry options to enter ensure users stay informed and in control even when the unexpected happens.
Features
App Map
User Flow
I chose this scenario from the first persona to showcase a key moment where the app provides meaningful support during a typical gym visit.
Wireframes
Low-Fidelity Wireframes
Color Palette
#
E
C
1
9
1
9
#
F
2
5
E
5
E
#
E
3
E
9
E
C
#
5
2
B
4
F
B
High-Fidelity Wireframes
Feedback
“Is all of this accessible from the home screen, or do I need to navigate through the menu?”
“This looks good it actually makes me want to work out.”
“The ability to add exercises to a workout plan is excellent. If it also includes the option to build a custom plan, it would be ideal for more advanced training routines.”
“The instructions here look better than the poorly written ones you usually find on the machines.”
“To be honest, it looks great though I doubt a gyms would actually implement something like this.”
Artur’s Portfolio
Pulse Fit
Improved frustrating user experience by unlocking the gym app’s full potential.
JUMP TO SECTION
Understanding the Challenge
The Problem
The User experience and overall usability of
gym apps is poor throughout the entire journey and includes many issues.
Target Users
Men and women aged 20-30, actively going to the gym thorough the week for a at least
couple of months.
Interviews
Research Method: Qualitative semi structured interviews.
Sample Size: 6 participants.
"The entry bar-code never works for me."
"Something is missing that would make me want to use the app beyond just entering the gym."
"Difficulty navigating the interface kills the desire to use it."
"There are no external notifications from the app I have to log in manually to check for updates."
"I don’t know how to perform all the exercises, and there's not always a trainer nearby."
"The opening hours aren't updated it's frustrating."
User Personas
Lior Danino
Trainer at Profit Gym
Ashdod
28 years old
Male
Goals
Fast and smooth access to the gym.
A structured and motivating personal training plan.
A more intuitive app interface that saves time.
Real-time updates about class schedules and gym hours.
Frustrations
QR-code entry often fails, causing delays at the door.
App doesn’t push important alerts he misses updates.
No way to view or manage his training plan digitally.
No in-app support or messaging from the gym.
Pain Points
Wastes time at gym entrance due to unreliable check in.
Feels disconnected from the training process when the app offers no real guidance.
Carries printed pages, which is outdated and inconvenient.
No digital confirmation about class availability or trainer changes.
Needs
Push notifications, schedule changes, class alerts.
View/edit workout plans directly in the app.
Option to chat or leave notes for trainer.
Video demos and explanations for each exercise.
Shani Cohen
Trainer at Icon Gym
Kfar saba
24 years old
Female
Goals
Easily track her schedules thorough the weekend.
Get motivated to train consistently.
Use an app that feels friendly and visually engaging.
Track progress and feel a sense of accomplishment.
Frustrations
No clear holiday or weekend schedule updates.
QR-code issues at entry cause her stress.
The interface feels outdated and uninspiring.
No tools in the app to support her training goals or provide reminders.
Pain Points
Feels lost or frustrated when the app fails to notify her of class changes.
Has to manually search for updates or contact the gym herself.
No sense of progress tracking, so she feels disconnected from her fitness journey.
The app feels like a “necessary tool,” not a helpful companion.
Needs
An app that motivates with visual feedback and milestone tracking.
Clear and timely updates about schedule changes.
A more modern, user-friendly design that makes her want to engage.
Empathy Map
SAYS
“It’s frustrating when features aren’t working or not helpful.”
“I like some parts of the app… but not others.”
“Nothing special… just basic.”
“The design is lacking… I don’t see any reason to use it beyond entry.”
“I wish they’d notify me about changes in advance.”
“It slows me down and affects my training.”
THINKS
"All I really want is to get on with my workout but i dont remember how to do this exercise."
"If something's not working, I just wish they'd fix
it doesn’t matter if it’s the app or the staff."
"Why can’t they just let me know ahead of time
when something changes?"
"Honestly, I don’t care much about the app unless it gets in my way."
"If it’s going to be this annoying, I’d rather
not use it at all."
DOES
Brought printed workout plans instead of using the app.
Faced delays entering due to unresponsive QR code or poor syncing.
Searched manually for gym hours or updates.
Contacted the front desk instead of relying on
the app when issues occurred.
googled how to do a specific exercise.
FEELS
Satisfied when the app is smooth and efficient.
Frustrated by unexpected issues like bar-code errors or missing features.
Disappointed by the design or lack of personalization.
Indifferent when the app is just ‘okay’ doesn’t engage emotionally unless there’s a problem.
Could feel more motivated or confident if the app reflected their personal progress or preferences.
The Solution
01 All-in-one workout assistant
A single app that brings together everything users need for a smooth gym experience from entry and trainer chat to workout schedules and personal progress tracking. Designed to save time and boost confidence.
02 Smarter support when it matters
Active push notifications, a searchable exercise library and alternative entry options to enter ensure users stay informed and in control even when the unexpected happens.
Features
App Map
User Flow
I chose this scenario from the first persona to showcase a key moment where the app provides meaningful support during a typical gym visit.
Wireframes
Low-Fidelity Wireframes
High-Fidelity Wireframes
Color Palette
#
E
C
1
9
1
9
#
5
2
B
4
F
B
#
E
3
E
9
E
C
#
F
2
5
E
5
E
Feedback
“Is all of this accessible from the home screen, or do I need to navigate through the menu?”
“This looks good it actually makes me want to work out.”
“The ability to add exercises to a workout plan is excellent. If it also includes the option to build a custom plan, it would be ideal for more advanced training routines.”
“The instructions here look better than the poorly written ones you usually find on the machines.”
“To be honest, it looks great though I doubt a gyms would actually implement something like this.”