Artur’s Portfolio
PulseFit
Improved frustrating user experience by unlocking the gym app’s full potential.
Understanding The Challenge
The Problem
The User experience and overall usability of gym apps is poor throughout the entire journey and includes many issues.
Target Users
Men and women aged 20-30, actively going to the gym thorough the week for a at least couple of months.
Interviews
Research Method: Qualitative semi structured interviews
Sample Size: 6 participants.
"The entry bar-code never works for me."
"Something is missing that would make me want to use the app beyond just entering the gym."
"Difficulty navigating the interface kills the desire to use it."
"There are no external notifications from the app I have to log in manually to check for updates."
"I don’t know how to perform all the exercises, and there's not always a trainer nearby."
"The opening hours aren't updated it's frustrating."
User Personas
Lior Danino
Training at Profit Gym
Ashdod
28 years old
Male
Goals
Fast and smooth access to the gym.
A structured and motivating personal training plan.
A more intuitive app interface that saves time.
Real-time updates about class schedules.
Frustrations
QR-code entry often fails, causing delays.
App doesn't push important alerts/updates.
No way to view or manage his training plan digitally.
No in-app support or messaging from gym.
Pain Points
Wastes time at gym entrance.
Feels disconnected from the training process.
Carries printed pages.
No digital confirmation about class availability.
Needs
Push notifications, schedule changes, class alerts.
View/edit workout plans directly in the app.
Option to chat or leave notes for trainers.
Video demos and explanations for each exercise.
Lior Danino
Training at Icon Gym
Kfar saba
24 years old
Female
Goals
Easily track her schedules thorough the weekend.
Get motivated to train consistently.
Use an app that feels friendly and visually engaging.
Track progress and feel a sense of accomplishment.
Frustrations
No clear holiday or weekend schedule updates.
Bar-code issues at entry cause her stress.
The interface feels outdated and uninspiring.
No tools in the app to support her training goals
Pain Points
Feels lost or frustrated when the app fails to notify.
Has to manually search for updates or contacts.
No sense of progress tracking
the app feels like a “necessary tool,” not a helpful.
Needs
An app that motivates with visual feedback and
milestone tracking.
Clear and timely updates about schedule changes.
A more modern, user-friendly design.
Empathy Map
SAYS
"It’s frustrating when features aren’t working or not helpful."
"I like some parts of the app… but not others."
"Nothing special… just basic."
"The design is lacking… I don’t see any reason to use it beyond entry."
"I wish they’d notify me about changes in advance."
"It slows me down and affects my training."
THINKS
"All I really want is to get on with my workout but i dont remember how to do this exercise."
"If something's not working, I just wish they'd fix it doesn’t matter if it’s the app or the staff."
"Why can’t they just let me know ahead of time when something changes?"
"Honestly, I don’t care much about the app unless it gets in my way."
"If it’s going to be this annoying, I’d rather not use it at all."
DOES
Brought printed workout plans instead of using the app.
Faced delays entering due to unresponsive QR code or poor syncing.
Searched manually for gym hours or updates.
Contacted the front desk instead of relying on the app when issues occurred.
googled how to do a specific exercise.
FEELS
Satisfied when the app is smooth and efficient.
Frustrated by unexpected issues like bar-code errors or missing features.
Disappointed by the design or lack of personalization.
Indifferent when the app is just ‘okay’ doesn’t engage emotionally unless there’s a problem.
Could feel more motivated or confident if the app reflected their personal progress or preferences.
The Solution
01 All-in-one workout assistant
A single app that brings together everything users need for a smooth gym experience from entry and trainer chat to workout schedules and personal progress tracking. Designed to save time and boost confidence.
02 Smarter support when it matters
Active push notifications, a searchable exercise library and alternative entry options to enter ensure users stay informed and in control even when the unexpected happens.
Features
Problem
Proposed Feature/Fix
Priority
Homepage
Users forget / don't know how to perform an exercise
Video explanations for each machine or workout
Critical
No
Don't know what group classes or events are happening
Club announcements and calendar in homepage
Critical
Yes
QR code scanning does not always work
Alternative login with Pin code through SMS
Critical
Yes
You need coaches to change the program and everything is written down on a single physical page
Option to view your plan in digital format and contacting your coach
Critical
No
Noticeable announcements about important events or changes
Alerts at the top of the page and pop-ups
Critical
Yes
Need to check information or do changes about the membership
Ability to manage subscription via Membership
Important
No
Too many people at the gym so no available space
Live occupancy display and alerts
Important
Yes
Unmotivated due to lack of progress tracking
Personal performance analytics in the dashboard
Important
Yes
You need to search the Internet for directions, contact and hour activities.
Important Information at accessible place
Important
Yes
Need updates when performance changes over time
Push notifications based on workout stats
Nice to Have
No
The heart rate monitor on treadmills doesn't always work
support for health monitoring during training with a companion Fit bracelet
Nice to Have
Yes
Information Architecture
User Flow
I chose this scenario from the first persona to showcase a key moment where the app provides meaningful support during a typical gym visit.
Wireframes
Low-Fidelity Wireframes
Color Palette
#
E
C
1
9
1
9
#
5
2
B
4
F
B
#
E
3
E
9
E
C
#
F
2
5
E
5
E
Red = intensity, urgency | Blue = trust, discipline
Typography
Noto Sans Hebrew
א. ב. ג. ד. ה. ו. ז. ח. ט. י. כ. ל. מ. ם. נ. ן. ס. ע. פ. צ. ק. ר. ש. ת.
Semi Bold
medium
regular
Icons
App Icon
High-Fidelity Wireframes
Landing page
I added a landing page to illustrate how the app experience is introduced, explained and communicated to users through the web.
Feedback
“Is all of this accessible from the home screen, or do I need to navigate through the menu?”
“This looks good it actually makes me want to work out.”
“The ability to add exercises to a workout plan is excellent. If it also includes the option to build a custom plan, it would be ideal for more advanced training routines.”
“The instructions here look better than the poorly written ones you usually find on the machines.”
“To be honest, it looks great though I doubt a gyms would actually implement something like this.”
PulseFit
Improved frustrating user experience by unlocking the gym app’s full potential.
Understanding the Challenge
The Problem
The User experience and overall usability of gym apps is poor throughout the entire journey and includes many issues.
Target Users
Men and women aged 20-30, actively going to the gym thorough the week for a at least couple of months.
Interviews
Research Method: Qualitative semi structured interviews.
Sample Size: 6 participants.
"The entry bar-code never works for me."
"Something is missing that would make me want to use the app beyond just entering the gym."
"Difficulty navigating the interface kills the desire to use it."
"There are no external notifications from the app I have to log in manually to check for updates."
"I don’t know how to perform all the exercises, and there's not always a trainer nearby."
"The opening hours aren't updated it's frustrating."
User Personas
Empathy map
The Solution
01 All-in-one workout assistant
A single app that brings together everything users need for a smooth gym experience from entry and trainer chat to workout schedules and personal progress tracking. Designed to save time and boost confidence.
02 Smarter support when it matters
Active push notifications, a searchable exercise library and alternative entry options to enter ensure users stay informed and in control even when the unexpected happens.
Features
Information Architecture
User Flow
I chose this scenario from the first persona to showcase a key moment where the app provides meaningful support during a typical gym visit.
Wireframes
Low-Fidelity Wireframes
High-Fidelity Wireframes
Color Palette
#
E
C
1
9
1
9
#
5
2
B
4
F
B
#
E
3
E
9
E
C
#
F
2
5
E
5
E
Typography
Noto Sans Hebrew
א. ב. ג. ד. ה. ו. ז. ח. ט. י. כ. ל. מ. ם. נ. ן. ס. ע. פ. צ. ק. ר. ש. ת.
Semi Bold
medium
regular
Icons
App Icon
Red = intensity, urgency | Blue = trust, discipline
Feedback
“Is all of this accessible from the home screen, or do I need to navigate through the menu?”
“This looks good it actually makes me want to work out.”
“The ability to add exercises to a workout plan is excellent. If it also includes the option to build a custom plan, it would be ideal for more advanced training routines.”
“The instructions here look better than the poorly written ones you usually find on the machines.”
“To be honest, it looks great though I doubt a gyms would actually implement something like this.”
Landing page
I added a landing page to illustrate how the app experience is introduced, explained and communicated to users through the web.
Lior Danino
Training at Profit Gym
Ashdod
28 years old
Male
Goals
Fast and smooth access to the gym.
A structured and motivating personal training plan.
A more intuitive app interface that saves time.
Real-time updates about class schedules.
Frustrations
QR-code entry often fails, causing delays.
App doesn't push important alerts/updates.
No way to view or manage his training plan digitally.
No in-app support or messaging from gym.
Pain Points
Wastes time at gym entrance.
Feels disconnected from the training process.
Carries printed pages.
No digital confirmation about class availability.
Needs
Push notifications, schedule changes, class alerts.
View/edit workout plans directly in the app.
Option to chat or leave notes for trainers.
Video demos and explanations for each exercise.
Lior Danino
Training at Icon Gym
Kfar saba
24 years old
Female
Goals
Easily track her schedules thorough the weekend.
Get motivated to train consistently.
Use an app that feels friendly and visually engaging.
Track progress and feel a sense of accomplishment.
Frustrations
No clear holiday or weekend schedule updates.
Bar-code issues at entry cause her stress.
The interface feels outdated and uninspiring.
No tools in the app to support her training goals
Pain Points
Feels lost or frustrated when the app fails to notify.
Has to manually search for updates or contacts.
No sense of progress tracking
The app feels like a “necessary tool,” not a helpful.
Needs
An app that motivates with visual feedback and milestone tracking.
Clear and timely updates about schedule changes.
A more modern, user-friendly design.
SAYS
"It’s frustrating when features aren’t working or not helpful."
"I like some parts of the app… but not others."
"Nothing special… just basic."
"The design is lacking… I don’t see any reason to use it beyond entry."
"I wish they’d notify me about changes in advance."
"It slows me down and affects my training."
THINKS
"All I really want is to get on with my workout but i dont remember how to do this exercise."
"If something's not working, I just wish they'd fix it doesn’t matter if it’s the app or the staff."
"Why can’t they just let me know ahead of time when something changes?"
"Honestly, I don’t care much about the app unless it gets in my way."
"If it’s going to be this annoying, I’d rather not use it at all."
DOES
Brought printed workout plans instead of using the app.
Faced delays entering due to unresponsive QR code or poor syncing.
Searched manually for gym hours or updates.
Contacted the front desk instead of relying on the app when issues occurred.
googled how to do a specific exercise.
FEELS
Satisfied when the app is smooth and efficient.
Frustrated by unexpected issues like bar-code errors or missing features.
Disappointed by the design or lack of personalization.
Indifferent when the app is just ‘okay’ doesn’t engage emotionally unless there’s a problem.
Could feel more motivated or confident if the app reflected their personal progress or preferences.
PulseFit
Improved frustrating user experience by unlocking the gym app’s full potential.
Understanding the Challenge
The Problem
The User experience and overall usability of
gym apps is poor throughout the entire journey and includes many issues.
Target Users
Men and women aged 20-30, actively going to the gym thorough the week for a at least
couple of months.
Interviews
Research Method: Qualitative semi structured interviews.
Sample Size: 6 participants.
"The entry bar-code never works for me."
"Something is missing that would make me want to use the app beyond just entering the gym."
"Difficulty navigating the interface kills the desire to use it."
"There are no external notifications from the app I have to log in manually to check for updates."
"I don’t know how to perform all the exercises, and there's not always a trainer nearby."
"The opening hours aren't updated it's frustrating."
User Personas
Empathy Map
The Solution
01 All-in-one workout assistant
A single app that brings together everything users need for a smooth gym experience from entry and trainer chat to workout schedules and personal progress tracking. Designed to save time and boost confidence.
02 Smarter support when it matters
Active push notifications, a searchable exercise library and alternative entry options to enter ensure users stay informed and in control even when the unexpected happens.
Features
Information Architecture
User Flow
I chose this scenario from the first persona to showcase a key moment where the app provides meaningful support during a typical gym visit.
Wireframes
Low-Fidelity Wireframes
High-Fidelity Wireframes
Color Palette
#
E
C
1
9
1
9
#
5
2
B
4
F
B
#
E
3
E
9
E
C
#
F
2
5
E
5
E
Typography
Noto Sans Hebrew
א. ב. ג. ד. ה. ו. ז. ח. ט. י. כ. ל. מ.
ם. נ. ן. ס. ע. פ. צ. ק. ר. ש. ת.
Semi Bold
medium
regular
Icons
App Icon
Red = intensity, urgency
Blue = trust, discipline
Feedback
“Is all of this accessible from the home screen, or do I need to navigate through the menu?”
“This looks good it actually makes me want to work out.”
“The ability to add exercises to a workout plan is excellent. If it also includes the option to build a custom plan, it would be ideal for more advanced training routines.”
“The instructions here look better than the poorly written ones you usually find on the machines.”
“To be honest, it looks great though I doubt a gyms would actually implement something like this.”
Landing page
I added a landing page to illustrate how the app experience is introduced, explained and communicated to users through the web.
Lior Danino
Training at Profit Gym
Ashdod
28 years old
Male
Goals
Fast and smooth access to the gym.
A structured and motivating personal training plan.
A more intuitive app interface that saves time.
Real-time updates about class schedules.
Frustrations
QR-code entry often fails, causing delays.
App doesn't push important alerts/updates.
No way to view or manage his training plan digitally.
No in-app support or messaging from gym.
Pain Points
Wastes time at gym entrance.
Feels disconnected from the training process.
Carries printed pages.
No digital confirmation about class availability.
Needs
Push notifications, schedule changes, class alerts.
View/edit workout plans directly in the app.
Option to chat or leave notes for trainers.
Video demos and explanations for each exercise.
Lior Danino
Training at Icon Gym
Kfar saba
24 years old
Female
Goals
Easily track her schedules thorough the weekend.
Get motivated to train consistently.
Use an app that feels friendly and visually engaging.
Track progress and feel a sense of accomplishment.
Frustrations
No clear holiday or weekend schedule updates.
Bar-code issues at entry cause her stress.
No way to view or manage his training plan digitally.
No in-app support or messaging from gym.
Pain Points
Wastes time at gym entrance.
Feels disconnected from the training process.
No sense of progress tracking
The app feels like a “necessary tool,” not a helpful.
Needs
An app that motivates with visual feedback and milestone tracking.
Clear and timely updates about schedule changes.
A more modern, user-friendly design.
SAYS
"It’s frustrating when features aren’t working or not helpful."
"I like some parts of the app… but not others."
"Nothing special… just basic."
"The design is lacking… I don’t see any reason to use it beyond entry."
"I wish they’d notify me about changes in advance."
"It slows me down and affects my training."
THINKS
"All I really want is to get on with my workout but i dont remember how to do this exercise."
"If something's not working, I just wish they'd fix it doesn’t matter if it’s the app or the staff."
"Why can’t they just let me know ahead of time when something changes?"
"Honestly, I don’t care much about the app unless it gets in my way."
"If it’s going to be this annoying, I’d rather not use it at all."
DOES
Brought printed workout plans instead of using the app.
Faced delays entering due to unresponsive QR code or poor syncing.
Searched manually for gym hours or updates.
Contacted the front desk instead of relying on the app when issues occurred.
Googled how to do a specific exercise.
FEELS
Satisfied when the app is smooth and efficient.
Frustrated by unexpected issues like bar-code errors or missing features.
Disappointed by the design or lack of personalization.
Indifferent when the app is just ‘okay’ doesn’t engage emotionally unless there’s a problem.
Could feel more motivated or confident if the app reflected their personal progress or preferences.
Artur’s Portfolio